What is MSRP?

Looking to buy your new dream car around Camden? As budget is a consideration in the buying process, you’ve likely stumbled across the MSRP. What is MSRP? MSRP stands for “Manufacturer Suggested Retail Price.” In other words, the MSRP meaning is the price point suggestion for Columbia dealerships that comes directly recommended from the auto manufacturer. MSRP, or the list price, is determined based on market information about the vehicle’s popularity and other factors. 

To learn more about what MSRP is for a car, let the team at Carolina Chrysler Dodge Jeep Ram guide you. Then make sure to stop by our Lugoff dealership to enjoy our latest new vehicle specials! 

How is the MSRP Set?

Now that you know the meaning of MSRP, how is it set? When determining what is the MSRP for a car, the MSRP sets a vehicle’s base price at its entry-level trim without any additional features. The MSRP meaning is changed by additional features and higher trims, which raise the cost of the vehicle. 

What the MSRP is set at is not necessarily the price the dealership will set it. The dealer might raise or lower the price for Lexington customers, with local demand being an influence on the pricing.

MSRP vs. Invoice Price

Another term that comes up when new car shopping is “invoice price.” What is invoice price and how does it compare to the MSRP? To compare MSRP vs. invoice price, let’s define two terms:

• Invoice price: The amount a dealer (like Carolina Chrysler Dodge Jeep Ram) pays the manufacturer. 
• Sticker price: Essentially the MSRP, which is the amount you pay the dealer.

Remember that MSRP meaning is a “suggested price,” meaning the consumer has the chance to negotiate the price. When you research the MSRP vs. invoice price, you’ll help determine what’s the fairest price for your budget. 

Discover the MSRPs for CDJR vehicles in Lugoff! 

Knowing what MSRP gets you one step closer to owning the car of your dreams, especially if you’ve done the research and can negotiate the price. Our finance center can help assist you and answer any additional questions you might have about what MSRP is for a car. You can also get an amazing price on your vehicle when you apply for financing. Shop Carolina Chrysler Dodge Jeep Ram today!